It's  culture of clicking.

Business value is increasingly measured by the number of clicks and likes.
Ho they can use to influence managed to make or to do good.
All people in the online world come talk to me and ask me for advice.

and they were ask me for advice

First It was alarming for me, but later on it became a significant image for me

... But it has now become a significant image for me of the contemporary language and the logic surrounding influence. In order to see which is used everywhere more influence.

But if you get so many choices, that is the result. And that's not what you really want.

The problem is that companies like Facebook or Youtube say: We give people more information and the chance to express themselves.
... Then the question is: the technology helps to meet the real needs?

... The opportunity to make contact with anyone at any time. These are also great opportunities.
... And if you are offered much news ...
... It is difficult still there to see downsides.
It is true that we get all the new features.
But we forget to ask the question: Where did it all for?
And if you look at the deeper need ...
... Someone who is presented with a choice on a screen in the city ...
... People get a kick out of.
The very variable success is addictive.

There is a gap between the goals of our technology and our goals in life. Our goals are.
Spend more time with my family, piano playing, PhD.
The techology does not know that. The purpose of the technology is: As long as possible, keep watching this site.
The ideal form of technology would be a kind of navigation system.
Such a navigation system helps you to get to your destination.
Do we need a system for information.
Suppose you buy a navigation system.
install in your car and going to use.
And the first time he brings you where you want basically. Fine.
But the second time you find a few blocks away.
You think: Oh, a mistake. But once he therefore proposes a different city for
And the next time another country
Nobody picks up a navigation system that you do not bring you to your goal. That throw you out the window. If you have not picked up the technology that leads the way in the car ...
... Why is that technology that points the way in information?

The technique they are applied to a bank

The technique they are applied to a bank
My problem is that the goal was just to get more bills and loans. And not to financially encourage healthy behavior.
That's a whole other topic. We do not know why we do what we do. What are our motives.
You are doing the greatest psychological experiment ever.
Then you have the user. Millions of users.
But you know now that it is not so.
That it is only partially true, and often not at all.
The experiments do you come you know so much ....
That, as regards conduct creates an enormous information gap
Between companies and their clients.
That places a responsibility on you.
Because you can easily affect customers.
But that does not always have to be in their favor.

... In techniques to influence behavior.

Directed voters yards
Win the moments that you win elections
Screen, operating system, browser
so we get more and more to do with forms of artificial intelligence.

Here a Dutchman who helped Obama with technique (using click-examination) to take the position of prime minister.The Dutch man was one of a whole international team of intelligent people all over the world to investigate how you can easily get to voters by clicks investigation.